Thu. May 16th, 2024

Harmonizing Diversity: Body Positivity and Inclusivity Take the Fashion Stage

Once upon a time, the world of fashion sang a monotonous tune, one that seemed to resonate only within the confinements of specific shapes, sizes, and silhouettes.

However, like any great track with its timely drops and transitions, the industry is witnessing a crescendo in the symphony of inclusivity and body positivity, rewriting lyrics that for so long echoed restrictive norms and unrealistic standards. Today, we celebrate the diverse spectrum of beauty, akin to the variety of music genres, each unique, profound, and spectacular in its rhythm and message.

The Backtrack: Understanding Fashion’s One-Note Past

To appreciate the harmonious melody that inclusivity brings to the fashion table, it’s crucial to turn back the pages and understand the industry’s former hit single – exclusivity.

For decades, fashion’s selective nature reverberated through runways, magazines, and stores, setting a standard that was as unattainable as a one-hit-wonder trying to make a comeback. This paradigm not only influenced how individuals perceived fashion but also how they internalized self-image – akin to how a catchy tune lingers long after it’s played.

Changing the Tune: The Rise of Body Positivity in Fashion

Body positivity in fashion

The crescendo began quietly, much like the subtle beginning of a power ballad. Voices from corners of the world started a dialogue, a discourse that slowly drummed the beat of change. Spearheaded by fearless women and industry insiders who dared to challenge the status quo, the body positivity movement began amplifying diverse voices, much like a choir in perfect harmony. Brands like Savage X Fenty by Rihanna revolutionized lingerie, throwing extravagant shows that celebrated bodies in all their forms, akin to an all-inclusive festival where every attendee feels like a VIP.

Brands and Designers Leading the Movement

Front and center, taking the stage in the world of inclusive fashion, are brands that have committed to restructuring their sizing, style curation, and representation, much like artists experimenting with new genres. Universal Standard, for example, hit the high notes by offering sizes 00-40, ensuring that style is never compromised, no matter the label. Meanwhile, TomboyX challenges gender norms, creating underwear for everyone – a melody that’s music to the ears of the LGBTQ+ community.

inclusivity fashion brand

Not to be outdone, Chromat has consistently been a headliner, showcasing collections on a diverse lineup of models, while designers like Christian Siriano make headlines akin to chart-topping hits with their inclusive runway shows.

These brands, among others, are not just a part of the band; they’re conducting the orchestra.

Women Striking a Chord with Body Positivity

In this concert of inclusivity, real women are the rockstars. They are the fans who have become the band, the crowd-sourced vocalists who share their stories, their struggles, and their triumphs.

Take Tess Holliday, for example, whose #EffYourBeautyStandards campaign has become a viral sensation, or Jameela Jamil’s ‘I Weigh’ movement, which shifts the focus from weight to accomplishments.

Moreover, it’s not just about the names we recognize. It’s about every woman who dresses for the love of fashion, for the love of her body – whether she’s wearing a mesh dress that hugs her curves or a sleek blazer that makes her feel powerful. It’s the plus-size bride who said “yes” to the dress of her dreams, the petite girl who found the perfect pair of jeans, and every individual who found their confidence through style. These stories, raw and real, are the verses of this new anthem.

Keeping the Beat: The Future of Fashion’s Symphony

The track of the future is clear – a medley of voices, styles, sizes, and stories. However, this melody needs consistency; it requires a commitment from brands, designers, influencers, and consumers alike. It’s about extending size ranges, yes, but it’s also about representation in ads, diversity on the runway, and accessibility in stores. It’s a concert where tickets are available to all, and every song sung is one of self-love, confidence, and joy.

fashion inclusivity
Pacific Fusion Fashion Show, 5 October 2019. Designer: Ari South. Original public domain image from Flickr

In conclusion, fashion’s playlist is evolving, turning up the volume on inclusivity and body positivity.

Like a song that makes you dance without inhibition, this movement is about feeling the rhythm, embracing the beat, and loving every lyric. So, whether you’re a fan in the crowd, a singer on the stage, or a musician in the band, remember – in this world of style, every body is part of the music.

By Mauricio Sordille

Olá and hello! I’m Mauricio Sordille, your friendly neighborhood storyteller with a knack for weaving tales across two worlds. Born with the rhythm of Brazil's heartbeats in my veins and now basking under the golden California sun, I'm a dual citizen with a blessed life as the colors of the Carnaval. I traded the tropical shores, and the jungle building of my homeland for the tech-hub buzz of California in 2016, and haven’t looked back since. But fear not, I carry the essence of Brazil with me—it’s in my smile, my passion, and the way I tell my stories. At 38, I'm many things—a devoted family man, the human behind a wagging tail, and the proud creator of Pet Caramelo in Brazil and Pet Caramel in the States. These brands are my love letters to the furry friends who make our lives whole. I've dipped my toes in the waters of Broadcast, holding a degree that marks my love for visual storytelling. Then I dived deeper with a master’s in Marketing, because what’s a good story if it doesn’t reach the hearts it’s meant to touch? With a decade each in video production and Growth Marketing for e-commerce websites, I’ve turned SEO from a science into an art form. Whether I'm brainstorming the next viral campaign or scratching my pup's belly, I bring a blend of creativity, strategy, and a sprinkle of that famous Brazilian charm to everything I do. So pull up a chair and join me on this adventure. I promise to make it worth your while—with stories that inspire, informational articles, strategies that convert, and a human touch that brings a piece of my world to yours. Até mais and see you around! Mauricio Sordille

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